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The cosmetics company features 18 virtual makeup looks on Roblox, a global platform where over 65 million users connect.
May 13, 2023
By: Lianna Albrizio
Associate Editor
To support the next generation of beauty creators in the metaverse, Urban Decay is releasing 18 virtual makeup looks in Roblox, a global immersive platform where over 65 million users of all ages connect and communicate daily. “The world of Roblox lives at the intersection of beauty and tech bringing our UD fam together,” said Eva Erdmann, president, Urban Decay Global. “As we build new communities of beauty creators and fans, our goal is simple: provide a platform th...
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